Top 5 Fashion Games on iOS in Brazil: Q4 2021 Performance

Throughout the fourth quarter of 2021, the top 5 fashion games on iOS in Brazil showcased varying trends in terms of weekly downloads, revenue, and active users. Here’s an overview of their performance based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. saw its weekly revenue fluctuate, starting at approximately $15K at the end of September and ending the year at around $13.7K. Weekly downloads experienced a notable spike in late October, peaking at 28.8K before settling around 8.3K in the final week of December. Active users showed a steady increase from 97.6K at the start of the quarter to 102K by the end.

Pocket Styler: Fashion Stars from Nordcurrent UAB had a significant revenue peak in mid-November, reaching about $3.3K. Weekly downloads peaked in mid-October at 11.7K but saw a decline towards the end of the quarter, dropping to 890 by the last week of December. Active users followed a similar trend, peaking in late October at 18.3K and ending the quarter at 6.7K.

Hair Challenge by Rollic Games had minimal weekly revenue throughout the quarter, with the highest being $50 in early November. Weekly downloads remained relatively stable, ranging between 4.8K and 7.1K. Active users showed a slight decline from 18K at the start of the quarter to 14.2K by the end of December.

Acrylic Nails! from Crazy Labs experienced modest weekly revenue, with peaks around $97 in late December. Weekly downloads increased gradually from 4.4K in late September to 7.2K in mid-December. Active users also showed an upward trend, starting at 12.8K and reaching 16.5K by early December.

Lily Diary by SeyeonSoft Co., Ltd. had a peak weekly revenue of $133 in late November. Weekly downloads varied significantly, with the highest being 16K in early October and the lowest at about 2.5K in mid-December. Active users saw a decline from 25.9K at the start of the quarter to 11.9K by the end.

For more detailed insights and data, visit Sensor Tower.